Direct questioning rarely provides insightful results, but this is How does culture affect market research true in China where people tend not to express their opinions directly, especially if they are perceived as negative or in disaccord.
People make decisions about consumption of a product based on these cultural influences. This small step is crucial to gaining trust. In effect, culture encompasses most everything that influences behavior, including how information is cognitively processed to make purchase decisions and the intuitive ideals that shape belief systems.
There are a number of differences in the socio-cultural context that will affect how research needs to be conducted. In addition to how you build your marketing messages there are other considerations to think about. Being in business is not only about knowing how to make sales and generate great profits, but it also involves understanding the environment you intend establishing your business.
Beyond language and other obvious differences are most subtle cultural traits that need to be considered. If YES, here are 10 ways socio-cultural factors affect your business and what to do about it.
Rituals play an important role in how life events, such as births, marriages, graduations and funerals, are conducted in different cultures. So you must ensure that you are aware of the days of worship of the people that live in the place where you want to establish your business.
Thought Processes Thought processes may vary among different cultures.
Knowing respondents personally or through a common acquaintance would probably not only open the door to access respondents, but help getting more open opinions, right? Product diversification and growth may demand a product to be introduced on a global level.
And perhaps none the more so than in many Asian cultures where a number of variables, if not accounted for, may result in unreliable results. Some of these opportunities present themselves in new countries. Moreover, by definition a company must properly segment their audience and select a target market before a product or service can be finalized to address the specific needs of that segment.
You need to make sure that your customer support team either has native speakers of the main languages you focus on, or ensure that your team is not only aware of, but also comfortable with, the cultural differences that they will have to deal with in a way that delights the customer.
Deconstructing Consumer Behavior The pervasive influence of culture becomes apparent when applying the four basic tools of market segmentation to deconstruct the major influences that characterize market segments.
As the word implies, socio — cultural is a combination of two words social and culture. This makes it critically important that your marketing campaigns spend time on re-assuring them any business deal is well thought out and planned, so that the potential for things to go wrong has been minimised.
This gives me a unique insight into what cities and what countries are active at what times. To develop a successful marketing strategy, an organization must take into consideration the cultural influences of the society where a new product is being introduced.
Other forms of culture symbols include folklore, drama, dance and music. Education The importance placed on education by a group of people that live in a particular area can also determine the kind of business that can thrive in that area.
The truth is that the advertising model that may sell in the United States of America, might likely not sell somewhere in the Middle East. To close the loop on this, you can also monitor what happens on the day of press activity. Share on Facebook To fully appreciate the impact that culture has on marketing strategy and segmentation, it helps to understand how these three variables interconnect.
This can also extend to your suppliers. Let us quickly examine the 10 ways socio — cultural factors can affect business: This means I need to ensure that our products PDF and emails features are promoted, as this could become a barrier to adoption if not.
Some countries, such as the United States, are more individualistic, with citizens making purchasing decisions based on personal preferences.
Language is a symbol of cultural pride.Culture has a great impact on international marketing. A marketer must have to study about the local culture in-depth before offering a product to them. Because of every marketing promotion has done to promote the product i.e.
communicating product feature to the customers and influence customers to buy it.
Full-Text Paper (PDF): The Cultural Impact on International Marketing Strategy, With a Special Emphasis of Bangladesh Perspective. 10 Ways Socio–Cultural Factors Can Affect your Business.
1. Means of Communication. Every community has a means of communication and the ability for you to key into their style of communication will go a long way to positively impact your business. Culture Plays A Vital Role In International Marketing Efforts Spencer Waldron Oct 30 A lot of organisations these days, if not most, have customers, partners and suppliers spread all over the UK, Europe and the world.
Following are a few examples of how cultural differences can affect research. Although applicable to many Asian cultures, these are more specific to China and to various forms of market research. Direct Questioning. Even the most basic concept of asking a question directly can present differences.
This research has important implications for brand and global marketing efforts by consumer-oriented companies. After all, notions about cultural differences are often the basis for international marketing communications as well as global brand management strategies.Download