In fact there is not a difference between a nonprofit and a for-profit business as far as planning is concerned. You may want and need concessions from suppliers or customers -- a business plan may help you get them. There is a difference in one important way - a nonprofit is usually in continuous money raising mode with donors and sponsors.
Over the next three years? For example, what is the impact of aging baby boomers, single parent families, e-commerce, etc?
Exhibitions, conferences and trade shows which ones? Remember, most readers will never get any further than your Executive Summary, so make it count! Describe how your offering will evolve. A well designed and conducted customer survey provides a firm foundation for the marketing plan.
What benefits will you provide? How do distributors, dealers, VAR s and systems integrators fit in? Entry Point Based on the segmentation that you did above, now describe the specific market segment that represents your best point of entry.
All of these will apply to varying degrees, but most new ventures tend to innovate in one or two. What are the gross profit margins?
The last thing you want to do as a startup is to tell customers that they can t have what they so dearly want to buy. Make a down payment?
Where do you want to be in the future? Vision What is your big vision? A complete description of the results and methodology should be included in the appendix.
How profitable is the business and what are the cash flows? What through-put is required to meet the demand?
What is the actual payment practice? In this section you should address all of the potential markets, not just the one you plan to enter first.
This section should follow from the work you did under the Market Analysis and should also tie to your Communications Strategy.
This is particularly the case with start-up ventures. Getting satisfactory answers to questions with a company which is 5, miles away and doesn t speak your language is problematic. Write a one-paragraph description that evocatively describes the experience of customers using your service.
This is a great basis for showing how you will differentiate yourself. It may take many long and expensive visits to prevent this. How are goods and services produced and delivered to customers? What is their area of expertise? Startups should be very careful in committing to purchase large quantities to achieve a low cost, as it is likely that your initial product design will change once you get feedback from your customers.
Will competitors use all means to drive out new companies: Competitive Advantage Who is the competition? Is your market place fragmented or dominated by a few companies that control a large share of the market?
You are telling a story about your creation that will convince readers of the viability of your venture. The risk is that you will wind up with a lot of unsold inventory. If credit terms are required, are discounts for early payment expected, e.
How much would they pay? Second, is a utility patent which protects the function or method of the invention. How can you use sustainability to appeal to the target customer?In this PDF sampler, you’ll find exact pages from each section specially Excerpts from The Essential Handbook for Business Writing.
Sample Business Letters persuasive writing sales letters letters of complaint The failing marketing plan will be revised.
(present participle) 2) She produced a written copy.
(past participle). 4 Purpose of a Business Plan A business plan describes the venture that you will create to exploit a concept. You are telling a story about your creation that will convince readers of the viability of your venture.
Who Should Write? Anyone who wants to start an entrepreneurial venture. Writing a Business Plan Georgia State SBDC 2 Why Write a Business Plan? Business Plan Outline Cover Sheet: Business Name, Address, Phone Number, Principals Executive Summary or Statement of Purpose Table of Contents Why will your business be successful?
The Basics of Writing a Business Plan Seminar for Current and Future Business Owners. 9Why you’ll be successful 9What you’re asking for. Key Elements of a Business Plan 4. Writing Styles and Tools 5. Wrap-up/ Question and Answer 9 9 9 9 9. Action Plan. A business plan may help to move you to action.
You may have been thinking for years about starting a business or engaging in some venture, but the process may. A successful business plan is a document that conveys the exciting prospects and growth potential of your company.
It might be best viewed as a selling document.Download